You might want a'money magnet', an offer which you'sell' at cost' or indeed free to draw your customers in. You do not need to spend eight hours a day or even two. Teresa, a 40-something manager, rode a career wave that peaked and crashed.
Do you dream of becoming an author? Are you frustrated with writers block or simply don't know where to begin? Welcome to the world of most newbies in the world of online marketing. Most dream of creating their own product but do not know where to begin.
Own a space. Successful entrepreneurs are big fish in a little pond, not small business roadmaps fish in big pond. Pick a small, uninhabited niche to go after with the objective of being #1. Your levers to control the size of this marketplace are customer segment and product/service differentiation. If you had brain cancer, marketing roadmap blog you would not need to visit a generalist doctor, you'd want the expert-you wouldn't pay for anything but the best. The same is true for small business roadmap blog a website development, accounting, a coffee shop, and a clothing boutique. Don't play follow-thy-neighbor and do what"everyone else" is doing or try to be everything to everybody. Own the niche. Not everybody, but the men and women that are passionate about your specific product, will flock to your store as you're giving them exactly what they want.
You want to have the ability to describe them so you understand exactly who you are going to market to. It's not only about the demographics, it's as important to understand how they think, feel and perceive the world around them. You need to get in their heads. Find out what they need and give them exactly what they need.
So here are our 4 P's of a successful website sales roadmaps : Purpose, Planning, Presentation and Promotion. They seem easy, but used together in the correct manner, these 4 P's can provide you a great deal of power.
Maybe success for you would be to earn an extra $100 per month, so you can take the family to an excess marketing roadmaps movie a month or give your spouse a"mom's night off", where she doesn't have to cook at all 1 day a month.
At first glance this issue might sound reversed, however building a site how YOU want it organised is flawed. The issue you're dealing with is'organisational familiarity'. You know how your business is organised, your clients do not, and they can not be expected to know either. You might have a sales department, a marketing department, a production department, and a research section. The worst thing you could do is build a website with the main navigation comprising Home, Sales, Marketing, Production, and Research. Your audience shouldn't have to know about your business structure just to buy something from you.
At the end of the day, your Process roadmap (or lack thereof) will define your success as a Custom Builder. The additional benefit - the written Procedure can be shown to prospective clients and the procedure in and of itself becomes a revenue tool. Finally you will sell your Procedure instead of your goods and you'll attract customers who understand the value of'the rules' and will be more likely to follow them.