You might want a'money magnet', an offer which you'sell' at cost' or indeed free to draw your customers in. You do not need to spend eight hours a day or even two. Teresa, a 40-something manager, rode a career wave that peaked and crashed.
Do you dream of becoming an author? Are you frustrated with writers block or just don't know where to begin? Welcome to the world of most newbies from the world of internet marketing. Most dream of creating their own product but don't know where to start.
So your marketing equation is disrupt, engage, educate and provide and together they equal market domination. Now here's the sales roadmaps problem. Most marketing today only contains two of these components. They interrupt by throwing something at you that is either recognizable like Tiger Woods. Or unusual like a fighter or talking pets. Sometimes they prefer to use both, as in the case of the E*Trade baby. Then as soon as they grab your attention, they make you some type of offer such as"call now for whatever." They've left out the engage and the educate, and marketing seldom succeeds when that occurs.
Own a space. Successful entrepreneurs are big fish in a small pond, not small fish in big pond. Pick a small, uninhabited niche to go after with the goal of being #1. Your levers to control the size of the market are client segment and product/service differentiation. If you had brain cancer, you wouldn't need to visit a generalist doctor, you'd want the expert-you would not pay for anything but the best. The same is true for a website development, bookkeeping, a coffee shop, and a clothing boutique. Do not play follow-thy-neighbor and do what"everyone else" is doing or try to be everything to everyone. Own the niche. Not everybody, but the people that are passionate about your particular solution business roadmaps , will flock to your store as you're giving them exactly what they need.
Core Values: What will be your institution's core values? How would you like your company to operate in its market? What do want your organization to be recognized by? For example The Body Shop built it's empire on quality, low cost body products, ethically made from natural products, without testing on animals and sold in basic containers.
One of the starting modules deals with Market Research, and this in itself is invaluable. This is 1 thing most Network Marketers do not do at all, or just don't do right. Personally, I would have never thought about doing proper Market Research or understood how to do it had I marketing roadmaps not come across this course. If you do not conduct appropriate market research, your efforts online are on course to fail.
However, obviously, not everything you are going to do will be focused on creating new products. So you're going to need to gauge what else you will need to do. Here the sales roadmap blog funnel map will help. It helps identify both the site requirements and traffic generation techniques you're going to use. So it is going to give you some indication of your other time needs within the product release time period.
I've attempted to give you a brief overview of what is needed to start and run your own successful business. Please keep in mind this isn't an all inclusive list. Volumes have been written on this subject, and a lot more thousands of volumes will be written on this subject in time, but I have at least given you some key problems that need to be considered before you take the leap.